Advancements in technology have helped humans reach where they are today: it has helped build modern cities, enabled science to cure diseases, connected people across oceans, and helped put a man on the moon. As algorithms became more sophisticated, however, the human race finds itself at a crossroads as the very same technology makes us question our own existence!
My research mainly explores consumer reactions to algorithmic decision making. I study how consumers process and react to the information (e.g., recommendations, feedback) provided by algorithms or humans. In addition to this line of inquiry, I also study how to motivate consumers to make more effective donations. I employ a mix of methods to address my research questions, including lab/online panel studies, field experiments, meta-analysis, and secondary data analysis.
- Yalcin, Gizem, Sarah Lim, Stefano Puntoni, and Stijn van Osselaer (2022), “Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms versus Humans,” Journal of Marketing Research, https://doi.org/10.1177/00222437211070016.
- Yalcin, Gizem, Stefano Puntoni, Erlis Themeli, Stefan Philipsen, and Evert Stamhuis (2022), “Perceptions of Justice by Algorithms,” Artificial Intelligence and Law, https://doi.org/10.1007/s10506-022-09312-z.
- Paolacci, Gabriele and Gizem Yalcin (2020), “Benevolent Partiality in Prosocial Preferences,” Judgment and Decision Making, 15 (2), 173–181.