Advancements in technology have helped humans reach where they are today: it has helped build modern cities, enabled science to cure diseases, connected people across oceans, and helped put a man on the moon. As algorithms became more sophisticated, however, the human race finds itself at a crossroads as the very same technology makes us question our own existence. I recently joined a podcast to talk about how technology affects consumer behavior, if you would like to check it out, you can click on the image below.
My research mainly explores consumer reactions to algorithmic decision making. I study how consumers process and react to the information (e.g., recommendations, feedback) provided by algorithms or humans. In addition to this line of inquiry, I also study how to motivate consumers to make more effective donations. I employ a mix of methods to address my research questions, including lab/online panel studies, field experiments, meta-analysis, and secondary data analysis.
JOURNAL PUBLICATIONS AND MANUSCRIPTS UNDER REVIEW
- Yalcin, Gizem, Sarah Lim, Stefano Puntoni, and Stijn van Osselaer, “Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms versus Humans,” conditionally accepted at Journal of Marketing Research.
- Paolacci, Gabriele and Gizem Yalcin (2020), “Benevolent Partiality in Prosocial Preferences,” Judgment and Decision Making, 15 (2), 173–181.
- Yalcin, Gizem, Anne-Kathrin Klesse, and Darren W. Dahl, "The Algorithm versus the Expert: High Subjective Knowledge in a Focal Domain Increases Consumers’ Valuation of Algorithmic Recommendations," resubmitted for second round revision.
- Yalcin, Gizem, Stefano Puntoni, Erlis Themeli, Stefan Philipsen, and Evert Stamhuis, “Perceptions of Justice by Algorithms,” invited for second round revision.