Hello world.

I am an incoming assistant professor of marketing at the University of Texas at Austin.

My research mainly explores how consumers process and react to the information provided by algorithms versus humans. 

​In addition to this line of inquiry, I study prosocial behavior, and work on how consumers decide where to donate to and how to motivate consumers to make more effective donations. I employ a mix of methods to address my research questions, including lab and field experiments, secondary data analysis, and content analysis. 

​RECENT PRESS