Hello world.

I am an incoming assistant professor of marketing at the University of Texas at Austin.

My research mainly explores how consumers process and react to the information provided by algorithms versus humans. In addition to this line of inquiry, I study prosocial behavior, and work on how consumers decide where to donate to and how to motivate consumers to make more effective donations. I employ a mix of methods to address my research questions, including lab and field experiments, secondary data analysis, content analysis, and meta-analysis. 

​Below is a short video about my research.

RECENT PRESS