I am Gizem, and I am a doctoral candidate in marketing at the Rotterdam School of Management (RSM). My research mainly explores how consumers process and react to the information provided by algorithms versus humans. For instance, my project on consumer reactions to decisions by algorithms and humans (also my job market paper) recently got accepted at Journal of Marketing Research.
In addition to this line of inquiry, I study prosocial behavior, and work on how consumers decide where to donate to and how to motivate consumers to make more effective donations. I employ a mix of methods to address my research questions, including lab and field experiments, secondary data analysis, content analysis, and meta-analysis.
Below is a short video about my research.