I am Gizem I am currently a 4th year doctoral candidate in marketing at the Rotterdam School of Management (Erasmus University).
The adoption of robotics in everyday life has increased rapidly thanks to recent advancements in technology. With the accelerated demand for automated processes, algorithms and AI have been given improved skills, including skills associated with human beings. My research focuses on the human-algorithm dynamics in consumer behavior. More specifically, I investigate how people value the same output (e.g., decision, product, recommendation) differently depending on who generated it (i.e., algorithms, humans).