I am Gizem. I am a 4th year doctoral candidate in behavioral marketing at the Rotterdam School of Management (Erasmus University).
Advancements in technology have helped humans reach where they are today: it has helped build modern cities, enabled science to cure diseases, connected people across oceans, and helped put a man on the moon. As algorithms became more sophisticated, however, the human race finds itself at a crossroads as the very same technology makes us question our own existence.
My research explores the psychology of algorithms, and aims to provide a comprehensive understanding of the dynamics between algorithms and humans. Specifically, I study whether and how consumers value algorithms (vs. humans) differently, and the role of algorithm in our lives.