I am Gizem. I am currently a 4th year doctoral candidate in behavioral marketing at the Rotterdam School of Management (Erasmus University).
The adoption of artificial intelligence (AI) in everyday life has increased drastically. With the accelerated demand for automated processes, algorithms and AI have been given improved skills, including skills associated with human beings.
My research mainly explores the psychology of algorithms: Holding the level of technology constant, I study how consumers react towards algorithms (and their output) due to the way they are communicated.