Hello world.

I am Gizem I am currently a third-year doctoral candidate in marketing at the Rotterdam School of Management (Erasmus University).

My research focuses on the human-algorithm dynamics in consumer behavior. More specifically, I investigate how people value the same output (e.g., decision, product, company, recommendation) differently depending on who generated it (i.e., algorithms, humans), and when using algorithms/AI in company-consumer relations is beneficial.